// product marketing × engineering

SHASHWAT
MISHRA

Product marketer who builds the automation most PMMs only ask for

Engineer turned PMMBuilds AI systemsBFSI decision-intelligence

// ABOUT

I started as an engineer — Chemical Engineering at BITS Pilani, then a stint writing software at a product studio. That's where I learned that shipping beats theorizing.

From there I moved into B2B services marketing, then an MBA in marketing to sharpen the go-to-market side. The through-line was always the same: I'd rather build the thing than write a brief asking someone else to build it.

Today I do product marketing at a BFSI-focused AI startup, where I build AI-driven marketing and product systems — personalization pipelines, fine-tuned models, research agents. The positioning is simple: a marketer who ships real automation and technical systems, not just campaigns.

// SELECTED WORK

[4] projects